When it comes to candy packaging, there are a few rules to having great design. Here, we’ll discuss some of the different rules that you should consider when choosing to package your candy in an efficient way.
First, go for two things: clarity and simplicity. You want to look at how clear it is, and the brand behind it. If nothing else, make sure that it’s clear and simple. Sometimes, people can’t see the answers in less than 4 seconds, which is the max time your average customer will decide on a product. There are products that list the dozens of benefits but the brand name is hiding, so don’t be like those guys.
Next rule, is being honest. Honesty is the best poly many times, and in brand packaging, that’s no exception. Beginners in packaging tend to not really show the actual product, where they’ll make it super enticing, but then the real thing kind of looks nothing like that. People don’t want that, that’s how you disappoint people, and it’s misleading. This is how the brand image gets ruined, and it’s a great way to hurt the brand. Be honest with your product, and you can make these simple and inexpensive. While you can facelift to a degree, don’t give them something totally different.
Next, be authentic. Being original, memorable, and have good character is part and parcel of great brands and packaging designs, so you’ll want to capture the attention of the customer, and you can be authentic by bringing for exploration and creativity, and you can give advice on how to be authentic, but many times, you should try to set your name out from the rest of the crowd more than anything else. don’t just try to work with a generic design, but instead, look to spice it up, and bring ideas for inspiration, especially since you can create a good response from this.
Finally, consider the shelf impact. Products aren’t seen alone in detail, but you need to have them so that they’re viewed at a distance, where they are arranged into columns and rows, creating a good pattern with different products. You should look to see the distinctiveness and appeal of the product when it’s placed on the shelf, and you should work on improving this. This will make a major difference in your sales. Shelf impact is something that you’ve got to test and explore, by imitating the placement on a dummy shelf with other products. You should go for the most distinct as possible, because the more distinct, the better it sells, and this can make a difference in how much this pops.
Consider these four rules, and you should be good to go. By making your andy packaging memorable, you’ll be able to, with the right time and endeavors, create the best results that you can with this, and in turn, create a wonderful and memorable packaging that you’ll enjoy. Do this, and you’ll be amazed too.